The most ambitious companies in deep tech lose to weaker technology simply because the world cannot understand what they have. We build the translation layer between breakthrough engineering and the people funding, buying and joining it: brand strategy(opens in a new tab), positioning and naming(opens in a new tab), custom 3D, brand film, and the website(opens in a new tab) itself.
Breakthrough engineering, understood in twenty seconds.
A founder with extraordinary engineering walks into a fundraising room. Their roadmap is sharper than anything else in the category. And they still lose, to a competitor with weaker technology but a clearer story. Not because the investor didn't try. Because the website made them work too hard, the deck explained the science in three vocabularies, and by minute three the room had quietly decided what the company did · and it was wrong.
And often it isn't even about losing to a competitor. It's a great idea that never gets the right funding, or a team that can't attract the right engineers, because the people who would have said yes never understood what they were saying yes to.
An associate gives your homepage about twenty seconds. If the category isn't named and the moat isn't visible, you get put in a folder. You don't get told, which is why we argue for positioning and messaging before you raise(opens in a new tab).
A procurement lead digs about two clicks. If they can't map your capability to their RFP language in that time, they default to the incumbent, and you never see the lost deal. It looks like a slow quarter.
A senior engineer comparing two offers reads your site as a brochure for their next four years. If it reads like a starter kit, they assume the engineering culture does too, and your offer loses to a worse one. More on building credibility into a technical website(opens in a new tab).
Most design studios aren't bad at design. They're bad at the prerequisite: learning the domain.
They source stock photography of engineers in hoodies, pour the homepage into a SaaS hero with three gradients, and leave behind a beautiful site that quietly misdescribes the product. A specialist can tell in eight seconds. So can a buyer.
The other half are simply short of people. Strategy, copy, 3D, design, and build is not a two-person job, so a two-person studio usually drops the part it’s weakest at. Most often, that’s strategy. By launch, you’re left with limited capabilities and bandwidth of the team, repeated layouts, and a brand that feels characterless.
Category naming, positioning, messaging architecture written for three readers at once: investors, enterprise buyers, senior engineers.
Marks, type systems, brand books and product naming that hold up in a tender document and a Series B data room alike.
High-fidelity 3D renders(opens in a new tab) of hardware you can't photograph, produced by a mechanical engineer who knows what the object is supposed to do.
Scroll-driven builds on a Premium-Partner Webflow stack, led by an aerospace engineer. Delivered through our sister studio, Everything Flow(opens in a new tab).
Spec sheets turned into buyer journeys. No glossary call required. We already speak state-of-health, digital twin and directional jamming.
Investor decks, tender brochures, full booth experiences: we designed the stands for Turno and Cloudphysician. The surfaces the website hands off to. Film is produced in house, from 3D and 2D through stop motion, clay and live action.
Our 3D lead is a mechanical engineer. Counter-drone systems, engine assemblies, GaN charger internals, fleet infrastructure, modelled from the spec, not from a reference photo. We don't showcase features · we build the moment a buyer feels the difference before they speak to sales.
Hard science is not an excuse for a boring brand. It's the reason to build a memorable one.
Most agencies write the proposal first and discover the problem later. We'd rather do it the other way around.
Constraints, dependencies, sequence. Handled the way a build is handled, not the way a deck is handled.
Strategists, copywriters, designers and developers coexisting in harmony. The thinking stays whole.
AI-powered counter-drone systems: detection, directional jamming, mesh networking, a self-learning OS. The new site doesn't tell you Armory is impressive; it shows you, through engineered 3D renders and scroll sequences that translate a national-security stack for investors, the MoD and engineering candidates at once.
Swiss fabless semiconductor company: PCIe and USB4 retimers, CXL controllers, co-packaged optics, Copper MIMO interconnect. Components that make AI infrastructure cheaper and are nearly impossible to explain to anyone who isn't a semiconductor engineer. We revamped the site to articulate four distinct markets without flattening the technology.
Diagnostics, state-of-health and second-life decisioning for commercial EV fleets. The old site treated it as a SaaS product. The new one treats it as what it is: a data platform on top of a piece of hardware moving down a road in Bangalore. Qualified leads went up and the team is now booked out for months, with a waiting period.
Reactor design, digital twins, simulation, operator training. Nuclear is the hardest category we could have been asked to brand. We made it read like a software platform without losing the gravity.
Singapore-headquartered digital MRV for nature-based carbon credits. We translated a complex measurement-reporting-verification workflow into three clear buyer journeys: project developers, credit buyers, corporate partners.
“We did not want a website refresh. We wanted a site that made it impossible to confuse us with a small startup. Investors and senior engineering candidates land on the page and immediately understand the gravity.”
“Turno's product is dense: battery state-of-health, second-life decisioning, fleet diagnostics. They translated all of it into a homepage that actually feels warm.”
“Nuclear is the hardest category we could have asked someone to brand, and they made it read like a software platform without losing an ounce of gravity.”
“If the heart rate was 120, it had to be 120, not 100. If the ventilator setting was nine, it had to be nine. At a conference full of experts, you get one detail wrong and you lose your credibility. What I valued most was the commitment to getting it technically right: the shoot was meant to take six hours and went ten, reshooting and rewriting until it was exact.”
“I spoke to fifteen or twenty agencies. If one asks how many frames do you need, it is a no-go. If they spend half an hour understanding what a gallium-nitride charger is, that is the right path. With you, cost, timelines and number of frames were the last thing. You were eager to understand what we are building and why.”
“I came in with no expectations. I had not worked with an Indian branding company in 25 years. By the second meeting they had presented real market research. It did not take much time for Everything Design to convince me we were in safe hands.”
A company we work with recently raised ₹7.5 Cr. If we told you we helped them raise it, that would be disrespectful to the brand and to the people behind it.
We named the brand. We built the narrative and the verbal identity, wrote the manifesto, made the visual identity, shot the photography, and we're still working with them on brand and product. We played a part · a real one.
Did we raise the money? We don't know. Without us they'd probably have raised the same. With us, that ₹7.5 Cr will work harder, and that we're sure of.
Here's what we do know. The first time we read the documents they sent, we didn't have enough conviction. Today, with our own money, we'd take the bet, because the story made us believe in the vision.
That's the power of branding. Ignore it, and you will always pay a tax for it.
Mejo Kuriachan · Co-founder
Experiential websites can take longer · we scope that honestly before we start. Sprints run two to three weeks from ₹13L for a single page, or five to six from ₹15L for a campaign surface. Those are the exceptions rather than the offer. Where a larger team has to sign off, add a week or two beyond the range and about a third to the cost.
Answer for your project and the schedule follows. These are the same three engagements we publish, interpolated, not a quote.
Indicative. The real number comes out of the audit call.
No day rates, no open-ended retainers, no change-request theatre. You get a number after the audit call and it holds. Indicative ranges below · the exact figure depends on how much of the stack you need. The full price list →
A paid discovery. One workshop, a couple of meetings, and the scope is locked, so nobody buys a brand system before we know what it has to do.
A contained piece against a fixed date. A campaign or launch surface with the visual language and messaging it needs, on a position that is already settled.
The common engagement. Everything from positioning through a launched, scroll-driven site.
For a funding round, a tender or a category launch that needs every surface aligned.
Ranges are indicative · scope is quoted after the 30-minute audit call
That is, plainly, not common in a design studio. It's also the entire reason the brief doesn't get corrupted on the first call. The case for an engineer-led deep tech design agency(opens in a new tab).
Mechanical engineer by degree, brand strategist by trade. Reads your spec sheet and understands what it costs you to ship the variant table.
A decade of brand work across deep-tech, hardware and frontier categories. Runs the craft half of the room, the part that makes a brand unmistakable at a glance.
Leads the Webflow team shipping scroll-driven, GSAP-animated, custom-code-heavy builds. Tolerance for complexity, respect for what the build has to survive.
UX, brand and category strategy braided together. Years embedded with engineering teams across multiple categories.
Produces the product renders and hero animations: counter-drone hardware, battery packs, reactor twins, made by someone who knows what the object is supposed to do.
Writes the copy: spec sheets turned into buyer journeys, founder voice, the line an investor repeats back to you. Sharp, sometimes poetic, never padded.
Fluent in spec-sheet vocabulary from years sitting next to the engineers writing them. Carries brand systems from identity through to the built page.
Runs the engagement: dependencies, sequence, the tender or funding date everything is QA'd against. A fabrication background's tolerance for precision.
On Kandou AI and Transitry. Translates measurement workflows and interconnect stacks into pages a non-engineer can move through.
On LightMetrics. Works across design and content strategy, so the layout and the argument are built at the same time.
On Armory, Kandou AI and Turno. The one who debugs the scroll sequence at 2am and works out why the 3D stutters on a mid-range laptop.
Storytelling on Armory. Concepts, illustration and stop-motion. The reason a deep tech brand can have a hand-made edge instead of defaulting to another gradient and a wireframe globe.
We don't take credit for the technology. We take credit for getting out of its way. If a deliverable misses, we fix it. We don't invoice you for the conversation about it.
We take ownership. Period.
Starting from the technology instead of the buyer. Founders know the product inside out and brief agencies accordingly, so the site explains what the product does in the company's own technical language rather than what changes for the buyer. A site that impresses technical evaluators while leaving commercial decision-makers confused has failed at its primary job.
Start from the buyer's specific fear, not the product's capabilities. Buyers want to know what risk disappears, what decision gets easier, what accountability shifts. Use cases tied to situations beat technical description. Animation and 3D beat static screenshots for products invisible to the naked eye. Named customers with outcome data beat generic capability claims.
Case studies where the agency reframed a technical product into an outcome-driven story. Structured messaging frameworks. UX artefacts showing how they simplify. The single biggest red flag is a portfolio full of pretty websites with no evidence of messaging transformation. If they can't show a before-and-after where a complex product became instantly understandable to a VP of Operations, move on.
Nine to sixteen weeks end to end, in one order: domain immersion first, then positioning and narrative, then identity, 3D and design, then the build and launch, which for us is a scroll-driven Webflow build. How long each stage runs is set by scope. Strategy, copy, design, development and 3D run under one roof, so there is no handoff gap between phases.
Six corners of the stack: defence-tech and national security (counter-drone, ISR, autonomy, dual-use); battery, EV and e-mobility; advanced manufacturing and industrial platforms; energy, nuclear and SMR; robotics, medical AI and edge AI; and frontier, biotech, climate and impact deep tech. We have shipped a brand or website in each, which is why there is no glossary call on day one.
Our sister studio Everything Flow, a Webflow Premium Partner, led by an aerospace engineer. Scroll-driven sequences in GSAP, Three.js and custom code where Webflow cannot go: hardware configurators, ROI calculators, gated investor decks. Same team, same Slack, one timeline.
Either. Bring a finished Figma file and we will build it. Or skip Figma and we run the whole thing: positioning, category definition, content and founder voice, identity and 3D system, then build and launch. Most deep tech founders take the second route because the brief is the part that usually breaks.
Yes. Our 3D lead is a mechanical engineer, so the renders are made by someone who knows what the object is supposed to do, not just what it should look like. That is the difference between a render that lands with an investor and one that looks generic in two clicks.
That is often the first deliverable. Counter-drone OS, AI-reactor design, medical robotics, end-to-end metal manufacturing, digital MRV. None had an analyst box. We define the category, write the verbal identity and produce an analyst-ready one-pager before anyone designs a homepage.
Indicative ranges: from about ₹4L (approx. $5K) for a paid discovery that scopes the work, ₹25L (approx. $28K) for the common brand-plus-website engagement over 9–16 weeks, and ₹45L+ (approx. $51K+) for brand through launch activation with film, deck and event collateral. Fixed scope, fixed timeline, quoted after the 30-minute audit call, never a day rate or an open-ended retainer.
Routinely. Armory's website revamp launched under NDA and UPSI, sequenced with PR and armed-forces tender announcements. Defence, nuclear and pre-round work is coordinated against your disclosure calendar, not ours.
We'll audit your current site and sketch what sharper communication design looks like for your sub-sector: defence-tech, battery, manufacturing, nuclear, robotics, climate. Then tell you honestly whether we're a fit. No pitch deck.
