Deep tech is not
one category.
A semiconductor company and a carbon capture company fail on the page for opposite reasons. These are the sixteen categories we write for, and what goes wrong in each. Four of them name clients. The rest do not, and say so.
In short
Answer summary- What is this page?
- Branding and website pages for sixteen deep tech categories.
- Why split them?
- Deep tech is not one category, and the failure mode is different in each.
- Not listed?
- Common in deep tech, and usually the more interesting problem. Ask anyway.
A design win takes two years. Your brand gets one meeting.
Decarbonisation is a crowded word. Your evidence is not.
Your qubit count is a headline. Nobody knows what it buys them.
Your tolerance is the product. Your website says solutions.
You are selling an ingredient. They are buying a redesign.
The programme runs five years. The claim has to hold throughout.
Everyone says AI now. The word stopped working.
The science is peer reviewed. The brand is not.
Operators buy on total cost. Your brand argues features.
Every vendor sells fear. The buyer stopped listening.
You win at design-in. Your brand shows up later.
The pilots all worked. None of them scaled.
The demo shows it working. The buyer is costing the install.
The metaverse took the word. Your use case survived.
The infrastructure is real. The vocabulary is radioactive.
The equipment is specified. The delivery date is the decision.
Not listed, or sitting between two of them? That is common in deep tech and usually the more interesting problem. Book a 30-minute audit →(opens in a new tab)