Healthcare AI
Cloudphysician
Critical care software and a tele-ICU copilot that reads vitals and flags deterioration, at the speed a clinician actually scans a screen.
Brand refresh · Website · Landing pages · Film · Booth · PrintVisit the live site →(opens in a new tab)
In short
Answer summary- What did we do for Cloudphysician?
- Brand refresh · Website · Landing pages · Film · Booth · Print. Healthcare AI.
- What does the company do?
- Critical care software and a tele-ICU copilot that reads vitals and flags deterioration, at the speed a clinician actually scans a screen.
- What came of it?
- First US client. Cloudphysician has said it closed its first US client after the first showing of the film. Reported by the client.
- What is on this page?
- You can see screenshots of the live site and the film we made. The site is live at www.cloudphysician.ai.
The home page, with the numbers stated up front
Brand refresh
The existing identity resettled, rather than replaced.
Website
The site, designed and built.
Landing pages
Campaign pages that had to match the brand without waiting on it.
Film
A film, scripted and made.
Booth
The trade show booth.
Print
Printed material.
Lead designer: Athira
First US client
Cloudphysician has said it closed its first US client after the first showing of the film.
Reported by the client, not measured by us.
“If the heart rate was 120, it had to be 120, not 100. If the ventilator setting was nine, it had to be nine. At a conference full of experts, you get one detail wrong and you lose your credibility. What I valued most was the commitment to getting it technically right: the shoot was meant to take six hours and went ten, reshooting and rewriting until it was exact.”
“Competence, professionalism, and candor is what makes this relationship tick. When you commit to something, Everything Design stands by it. You give pushback, and that open candor is the foundation of a healthy relationship.”
“Other vendors dramatised the story: a patient alone, a family photo at the bedside. That was not the point. Everything Design understood we needed something technically accurate that showed what the product actually delivers, for the audience we were really talking to.”
“On the website, they ask who it should speak to and design around that: what do you want the visitor to leave with, and what is the next action, not just what you want to say about yourself. And they push back when they think I am wrong. It never felt like a vendor relationship, it felt like a partnership.”
