The hardest website brief in deep tech: convey an immersive experience through a screen the size of a laptop, to a buyer who will not put a headset on until the third meeting. Video of someone wearing a headset is not the answer.
Five reasons XR and spatial computing websites underperform, even when the engineering behind them is excellent.
What a practitioner needs first, what IT needs, and where the budget holder lands.
Browser-based interactive scenes, so the experience survives the trip to a flat screen.
Device support, deployment requirements and outcome data designed to be read on a phone.
A system applied page by page, not one template stretched across the site.
Webflow or static, built in-house, tuned for Core Web Vitals on a poor connection.
Structured, fast and quotable, so search engines rank it and answer engines describe your device support correctly.
Weeks from kickoff to live. Fixed scope, fixed timeline, one price.
Stock headset photography. If there is a visual on the page, it shows what the user sees.
Disciplines in one room: strategy, copy, design, 3D, build and collateral.
A fast, well-built site cannot rescue unclear positioning. If the category and the moat are not settled, start there.
Yes, with GSAP, Three.js and custom code. For this category it is usually the single highest value thing on the site.
You mostly do not, and chasing it wastes the page. Show what the user sees and what it saves. The immersion sells itself once a headset is on.
Either. Webflow when the team needs to edit without us, static when performance and control matter more.
Nine to sixteen weeks for design, 3D and build. Fixed scope, fixed timeline, one price.
Yes, and it is the normal starting point. Most of what makes a deep tech company defensible is unpublished.
Thirty minutes, no deck. We will tell you what your site is hiding, what it is loading badly, and what an answer engine currently thinks you do.
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